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We understand the importance of ensuring a meaningful and productive return on your advertising investment. If you invest USD 1,000 in online ads and don't generate at least USD 4,000 in sales, something needs to be fixed.
At Ranker, we understand this fundamental principle and strive to maximize your results, ensuring that every dollar invested translates into a substantial return for your business.
Even if our designs are attractive and our website is speedy, we are not building a sustainable long-term business if the numbers are not positive.
It's crucial to understand what's happening in the background of our advertising strategies and how the data collected can alter the picture based on your results. Interpreting these numbers is essential to adjust our tactics and ensure sustainable and prosperous growth.
You can get certain results by launching ads quickly, but maintaining them can be challenging without a solid foundation to back them up.
Before launching any initiative, it is essential to conduct a detailed analysis of the objectives and map out a strategic path to follow. While these plans are always subject to adjustments and adaptations, they ensure we are moving in the right direction and with a common purpose.
We operate under the philosophy that 'we always start from scratch'. We understand that every business and every audience is unique; if we assume from the outset that we know what will work, we would be fooling ourselves.
That is why validating and exploring various alternatives is essential, allowing the data to guide us towards the most appropriate path. With each iteration we perform week after week, our strategy becomes increasingly robust and effective.
If we cling to the Facebook practices of a decade ago, we will be around for a week. However, by ensuring we are constantly updating and incorporating innovation into our strategies, we can stay one step ahead of the competition.
This does not mean eliminating all our staff and relying solely on artificial intelligence. It really means being open to new trends, understanding them and using them as our allies to enhance our growth and success.
Digital strategy
Without a strategy, it is like being lost in the desert without a map.
It’s not a matter of making a few videos and running to see what happens, but everything has to have a strategy and be part of the monthly planning.
Social Media Ads
This is one of the best ways to make yourself known and generate relationships.
Marketing does not only seek to generate sales and disappear, but it needs to generate links with your customers so that they trust you, come back and recommend you. That is the secret of true growth.
Google Ads
It’s one thing to show up on Instagram while they’re watching memes, but it’s quite another to show up when someone is looking for what you offer but doesn’t know you yet.
That’s where Google comes into play, allowing you to appear to the ideal customer at the perfect time.
Analysis of results
Seeing metrics on a screen looks fun, but they are useless if we don’t understand them.
Our job is to interpret those metrics, draw conclusions and adjust our strategy based on that.
The amount you invest in advertising depends entirely on your objective and what you want to achieve with your campaign. There is no one-size-fits-all answer because every business and situation is different.
If you want faster and more visible results, you will probably need to invest more to reach a wider audience and generate a more significant impact.
On the other hand, if your goal is more long-term and you are looking for sustainable growth, you can start with a more moderate investment and gradually increase it as you see results.
As a digital marketing agency, we cannot assure you sales with absolute certainty. It would be dishonest to promise concrete results since many external factors, such as market behavior and competition, can influence a strategy’s success, among others.
We only work with clients that we believe have a good product or service. This allows us to have a high success rate, around 90%. By choosing projects where we see potential and quality, we can focus our strategies and efforts more effectively to achieve positive results.
Absolutely! If you sell a service rather than a product, we can also help you with specific marketing strategies to boost your business.
Marketing strategies for services may differ in some ways from those for physical products, but they also share many fundamental elements.
Instead of focusing on selling a tangible product, we focus on highlighting the benefits and added value your service offers to customers. We use different tactics to generate leads, establish trust with the audience and convert prospects into satisfied customers.
The good thing is that our agency has a lot of experience selling physical products and services. This means we can tailor our strategies to meet your specific needs and maximize the success of your service business.
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