Email Marketing Agency

Transforming every interaction into a personalized experience that invites them to come back for more

Email Marketing Audit

The comprehensive email marketing audit allows us to discover the gaps and opportunities in your mailing strategy.

Campaign and Template Review: We review all templates and campaigns used in the last 12 months, including design, CTAs, coding and subject lines. Email designs should reflect your brand.
Technical Review: Technical issues such as deliverability, domain/IP blacklisting, spam complaints and account suspension are reviewed.
Data Review: Establish benchmarks for email metrics, best-performing review, poorest-performing review, unsubscribed review and subscriber demographics.
Program Review: We review email automation, segmentation, list health (growth/decline), segmentation, and strategy review.
Recommendations: We provide recommendations for design, content, CTA's, frequency, sending days, sending schedules, automation and A/B testing.

Strategy planning

Based on an understanding of your business objectives and priorities, we develop a comprehensive 3 to 6 month email marketing plan that includes:

Address technical issues in mailing, such as deliverability, low engagement rate and spam complaints.
Determine the types of email marketing campaigns based on one of the five key objectives: 1) Build brand recognition. 2) Generate revenue. 3) Communicate with customers. 4) Increase Lifetime Value. 5) Nurture prospects.
Email automation strategies.
Evaluation of e-mail providers.

Implementation of the email marketing strategy

Ranker is a complete email marketing agency, so you don't have to look elsewhere for implementation. We deploy a top-notch team that will implement your mailing strategy based on best practices:

Identify KPIs following established industry standards.
Find and reach out to key stakeholders in your mailings.
Establish processes related to the area.
Set up tracking and reporting.
Email testing and optimization plan.

Optimization, monitoring & growth

To be successful, your email marketing program requires continuous monitoring, evaluation and optimization.

A/B testing.
Optimization of the moment of sending.
Optimization of subject lines, CTA and content.
Personalization.
Behavioral segmentation.
Marketing automation.

Contact

Hemos hecho mailings para grandes empresas como:

Test Speed Output

0 x

Increase in Conversions

0 x

Conversion Rate Increase

0 %

Casos de éxito de Email Marketing

GETVico | SEO

120.4% Increase in organic traffic

Cafemalist | SEO

41% Increase in monthly revenue

LoopStudio| SEO

1,700% increase in organic page revenue

Frequently Asked Questions

What tools do you use for conversion rate optimization?

Our team uses a comprehensive list of tools for data analysis, qualitative feedback, and test implementation.

For data analysis, we use heat mapping tools (Hotjar, CrazyEgg, etc.) and analytics platforms like Google Analytics. For qualitative feedback, we most commonly use Usability Hub.

For test implementation we use tools like Google Optimize, Optimizely, and VWO. However, we can also work with any tools you currently have implemented on your website.

Can we handle design & development in house if we choose?

Yes! We work well with any team of designers and developers to implement tests. However, we believe our strategies are most effective when the From the Future team handles the process from start to finish.

How do you determine return on investment on a CRO program?

Using opportunity analysis to determine the value each test brings to your business, we can determine the ROI of a CRO program. We also provide an opportunity cost calculator so you can see how conversion rate optimization is impacting your business’s growth in real-time.

What are the key actions you optimize tests for during a CRO program?

The key actions we target are determined by your business model and what you view as a valuable conversion. Some common key actions include: Purchases, Form submissions, Newsletter sign ups and Outbound link clicks.

However, we can target just about any key action our team identifies as a large opportunity to uncover value.