miseguroOk

An insurer of moments, an innovator in Uruguay

The customer

miseguroOk is an insurance company with an innovative approach that has left a significant mark on the Uruguayan market.

With an accumulated experience of more than 140 years, this insurer has adapted to modern times, becoming an “insurer of moments”.

Its singular focus is protecting everyday items essential to our daily lives, such as bicycles, cell phones and laptops.

With an unwavering commitment to customer satisfaction and service excellence, miseguroOk has become a trusted name in Uruguay’s insurance market.

The challenge

As in any highly competitive industry, miseguroOk has faced significant challenges on its journey to success.

One main challenge has been increasing sales in a saturated and highly regulated market.

The company has also struggled to build trust in an industry where integrity and transparency are critical to long-term success.

In addition, miseguroOk has been tasked with adding new services to its portfolio to meet changing client needs and remain relevant in a constantly evolving market.

The results

People impacted per month

0 K+

Return on advertising investment

+ 0

Together we achieved:

+300k people impacted per month
25% increase compared to the previous year
Return on Advertising Investment (ROAS) greater than 6.

The strategy

miseguroOk’s success story is based on a solid strategy and adaptation to market trends.

Here are some key elements of our strategy:

Creative Social Media Ads: we have been able to differentiate ourselves in the world of social media thanks to our new focus on creativity.
We have developed visually appealing and eye-catching ads that stand out among the noise of social media. These ads not only promote your products, but also tell stories that resonate with your audience.
Google Ads campaigns with high results: We have implemented effective Google Ads strategies that have resulted in a high return on investment (ROAS). These campaigns have focused on relevant keywords and proper audience targeting, ensuring that your ads reach people interested in your products.
Up-close founder videos that bring value to customers: We have adopted a unique strategy by using founder videos to connect more closely with customers. These videos not only present the company’s vision and mission, but also provide useful tips on the importance of protecting everyday items. The founder is presented as an authentic and relatable figure, which helps establish a more personal relationship with customers.
Events such as customer bike rides: miseguroOk has taken customer interaction beyond screens and organized physical events, such as bike rides, that foster community and customer loyalty. These events are not only an opportunity for customers to meet and share experiences, but also show the company’s commitment to the safety and well-being of its customers.