Samma Karuna is an oasis of spirituality and wellness located in the beautiful surroundings of Thailand.
This unique hotel has captured the hearts of people worldwide with its Yoga, Tantra and breathwork offerings.
Beyond being a place of retreat, Samma Karuna has become a beacon of personal transformation and spiritual growth for travelers seeking authentic and enriching experiences.
In this success story, we will explore how Samma Karuna faced the challenge of increasing its sales and reaching an international audience in countries such as the United States, Germany, and Italy while controlling advertising costs.
Despite its appeal and the quality of its services, Samma Karuna faced a growing challenge: fierce competition in the wellness and spirituality industry.
Its primary source of revenue, Google ads, became increasingly expensive due to global competition.
Samma Karuna targeted clients in highly competitive markets such as the United States, Germany and Italy, which exacerbated the problem.
The key challenge was to find a way to scale sales and acquire new customers without significantly increasing customer acquisition costs.
Together we achieved:
The key to success was a solid long-term strategy and fine-tuning details daily.