The startup VICO was founded in 2018 in Medellin, Colombia, by two German entrepreneurs with a clear vision: to help students and young professionals find furnished housing more easily and efficiently.
What started as an innovative idea has become a growing company that has brought together an international team passionate about helping people come to new cities.
VICO’s mission is to create the world’s largest cross-cultural living community by providing housing solutions that make it easier for people to adapt to their new environment.
One of the key challenges VICO faced was improving its search engine rankings in Colombia.
They wanted to appear in the top positions of search results for queries related to shared housing services in the country.
This was essential to reach potential clients looking for this type of service, as competition in this market was high and online visibility was crucial to the company’s success.
Together we achieved:
To address this challenge, we implemented a robust, multidimensional strategy:
With this comprehensive strategy, VICO significantly improved its SEO positioning in Colombia, attracting more potential clients and establishing itself as a leader in the furnished housing market in the country.