Ufficio

Modern furniture for modern companies

The customer

Ufficio is a company with a solid track record of 30 years in the market, specialising in integral office equipment.

Since its founding in 1991, it has stood out as a leader in offering balanced, practical, modern and functional solutions for all environments and workspaces.

Beyond simply providing office furniture, Ufficio is committed to creating healthy environments, combining expert advice with top-of-the-line products to ensure comfort and quality of life in work environments.

The challenge

Despite three decades of experience in the market, Ufficio faced the challenge of reaching a new audience and proving that its high-quality products made a difference in the configuration of workspaces.

With evolving office design trends and growing competition, it was essential to reinvent its marketing strategy to stand out in an ever-changing market.

The results

Growth of web queries

0 %

People impacted per year

+ 0 k

Together we achieved:

Over 500,000 people impacted per year
300% increase in consultations compared to the previous year
125% increase in web visits

The strategy

To address this challenge, we implemented an effective digital marketing strategy that involved several vital approaches:

New Website Development: Ufficio recognized the importance of having a strong, modern online presence. The creation of a new website not only allowed them to showcase their products more attractively but also to provide visitors with an interactive and easy-to-navigate experience.
Producing Impactful Videos: Rather than limiting itself to static images, Ufficio shot videos showing people using its products in natural work environments. These videos allowed potential customers to visualize how Ufficio’s products could enhance their own offices, creating a more meaningful connection with the brand.
Keyword Specific Google Ads: Ufficio leveraged Google advertising campaigns using specific keywords related to their industry and products. This allowed them to effectively target an audience interested in improving their workspaces.
Social Media Ads: To further expand its reach, Ufficio used ads on social media and the Meta platform to raise awareness of the brand to a new audience. These platforms provided precise targeting to reach people with interests related to office décor and design.